The internet is a sea of information, and that sea contains a lot of fish. When your business website represents just one of those little fish, you have to do everything in your power to generate business from your website. Many online entrepreneurs fail because they don’t know how to optimize their websites for generating lead traffic. Here are seven things you can do to increase your leads immediately.
Have a Blog
Customer engagement is one of the most important aspects of any business. Without honest feedback from the customer, there is no way to know if you are doing things right or wrong. This is where a blog can be very handy. Of course, there will be those who use the blog as a way to troll, but that’s why you have moderators. That being said, it is important to know the difference between constructive criticism and hateful bashing. Listen well to your customers by using a blog, so they will always have an easy way to interact with your company.
Professional Pictures
Of course, every website has photos. However, the types of photos that you use (as well as their quality) can make a big difference. Tasteful use of quality photos improves customer engagement and shows the customer that you are serious. If you are truly serious about getting the best photos, you should go ahead and employ the services of a professional photographer. The money you spend will likely come back to you quickly in the form of additional business generated by leads.
Invest in Some Tracking Software
Just as a government needs its spies, so too does a company need its eyes and ears. Of course, we are not telling you to engage in espionage, but the importance of good information gathering cannot be overestimated. One of the easiest ways to keep track of your progress is to acquire some lead management software. These programs can keep track of your leads far better than a human would ever have time to do. You can create various points of interaction on your website and set the program to harvest the data that is acquired. By analyzing that information, the program lets you know where your leads are coming from, what kind of people are more likely to be interested and many other crucial metrics.
Use Contact Forms
If you are going to use software to keep track of your leads (which you definitely should), you will need to have various points of interaction on your site. A person who visits your web site should not feel like a passive observer. They should feel that they can interact with you as well as anyone. One of the best ways to do all of this has already been discussed: A forum. Another good method is the use of contact forms. The great thing about contact forms is the fact that no one will fill them out unless they are genuinely interested in your product or service. Without that interest, they won’t take the time to fill out a contact form anyway. This is actually a good thing, as it filters out those who would only waste your time.
Utilize Good SEO Practices
Before your customers can find your services or products and interact with you, they must first find you. Search engine optimization is one of the best ways that you can help potential customers to find you. Although people have written volumes and volumes about SEO practices, most of it comes down to the judicious use of keywords. It is also important to write good search engine descriptions. The customer needs to understand what you are offering in two sentences or less.
Use Color Combinations That Grab the Eye
It is a fact that colors can affect people on a psychological level. Obviously, we are talking about a subtle effect here, but you need every advantage you can get. The ability to perceive light is directly related to the wavelength of the light. Violet light has the shortest wavelength, which is why a black light doesn’t actually illuminate very much. Based on the science behind it, you can reasonably assume that brighter colors with longer wavelengths will grab the eye more effectively than the darker colors. However, it is possible to go too bright and create a website that hurts the eyeballs and causes a headache.
Make Sure Your Site Is Courteous
At least some of your customer interaction is likely to be automated. There is nothing wrong with this, but you need to make sure that the process is courteous and informative at every step of the process. Lack of human presence is no excuse for poor customer service.
We are confident that you can increase your business website leads by following the seven steps outlined above. Of course, these aren’t the only things you can do. A good website manager should always be trying to optimize things a little bit more, as the landscape of the online marketplace is always changing. Only with due diligence and regular attention can you stay ahead of the other fish and dominate the sea.
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