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Key Website Features to Make and Keep New Customers

In any business, it is imperative to increase your number of customers. It can be a little different to do this online. However, there are many methods you can use in order to make and keep new customers through your website.

Call to Action

A call to action is anything on your site that indicates what the user should do next. Usually, this call to action is accompanied by a hyperlink to make it easier for a user to follow through with this next step. A call to action will be different depending on your business. It could be anything from “Buy Now” to “Sign Up Here.” You can have links to more articles to read or a link to add items to your cart. You can get creative with the type of call to action you use. It’s important to include these because it keeps your customers engaged. If there isn’t a call to action, they are more likely to click away.

Live Chat

Having a live chat on your site can help to ease customers’ experiences and improve your customer service. Live chat can help smooth over issues that visitors encounter on your site. If they can’t find the information they’re looking for or if they have a specific question, a live chat can help them get the info they need quickly and easily. This feature helps the customer to feel heard and helped which in turn leads to a satisfied customer who is likely to return. Customers who use a live chat are more engaged with your site and are also more likely to make a purchase because they feel valued.

Easy Navigation

If you want to keep customers on your site, then it needs to be easy to navigate. Nothing turns off customers more than a confusing, cluttered site. There are many ways you can improve your website navigation. The first step is keeping things simple. Anyone on your site is trying to perform a specific action or to find information. You should make all section headings obvious. It’s also important to not have too many headings or even subheadings. This can make it hard for customers to even know where to look for information.

Gaining customers on your website all begins with how your site is structured. Make sure it is made with your customers in mind so they can have a positive experience on it. Putting time into your website is absolutely worth it when it comes to making and keeping customers.

If you are trying to improve your website, let us help

WABW Media
WABW Media Group - Analytics

Professional Results for Small Businesses

Over the years clients have come to us with their horror stories. Many small businesses have gone with a cheap do-it-yourself website solution while others spent their budget on a larger more expensive “web marketing agency” and never got a return on their investment. Our clients love us because we simply deliver a website that looks good, performs well and can be found in the search engines.